Who needs a web solution?

If you are in business you need an Internet solution.

But what is the right web solution for you and how do you choose a web developer that can deliver that solution?

Most organisations establishing a web presence ignore the hard won lessons of those that have gone before them. Often they will spend many thousands of dollars to create a web site that does little to advance their business objectives.

A well thought out web site with the right underlying architecture may be implemented on a manageable scale then enhanced over time to meet the growing needs of the business.

Making the right choices

How do you choose the right web developer?

A good start would be to read Jacob Neilson's online column listing "The Top Ten Mistakes of Web Design". Jacob Neilson is the leading authority on web usability and takes to task the creators of web sites that put excessively complex navigation and gimmicks in the way of customers.

If you are considering hiring a web developer or web design designer to create a site, see if they have a site of their own (some don't!) and have a look at it. How many of the top ten mistakes does their site make? Does it inform you about their capabilities? Does it have any functionality beyond static pages? Does it extend to providing web based services?

In choosing an organisation to put your business on the web you need to differentiate between web developers and web designers. Web developers create web based applications that actually carry out business tasks. Web designers fulfil the vital role of ensuring that your brand is maintained and advanced by the design of the site. A good web designer will also ensure that the web interface is functional and efficient by applying the principles of web usability.

Creating a successful Internet site requires a team effort between the web designer and the web developer.

Customer experience the key to success

Focussing on providing a good customer experience is the single best investment you can make in implementing your web strategy.

icorp's web development team provides web solutions that meet world class standards of usability and customer experience. We work with leading web designers to deliver enterprise level web solutions.