Reasons for developing a web strategy

The web is fundamentally changing how we do business and can represent a threat to old economy companies. icorp's consulting services assist creative media producers and publishers to develop strategies for taking advantage of the changes in business due to the web and the New Economy.

Taking part in the New Economy requires more than just having a web site for your business. You need to be thinking about all the ways that the web changes your business environment and how you can convert your business processes onto the web.

Strategies to consider include:

• Transform your business into a web focused company, taking advantage of the reduced transaction costs made possible by the Internet.
• Spinoff a new division to avoid disrupting your existing business while establishing a web presence for your products and services.
• Startup - if you want to launch into a totally new direction, creating a web startup may be the answer.

Key deliverables of a web strategy

• Reduced transaction costs leading to growth in sales and profits
• Ability to develop much closer relationships with customers through collaborative commerce
• Dramatic increase in the value of your business if you are successful in becoming the category leader in your field
• Ability to address geographically remote markets

Processes that may be converted to the web include:

• Marketing
• Procurement
• Sales
• Customer relationship management
• Digital asset management
• Customer support

The first requirement to implementing these functions via the web is to analyse your current business and identify the most attractive opportunities that relate to your operations.

At the same time you will discover that any existing business has its own momentum and will resist change. This is where an independent view can help clarify the issues and develop a successful strategy for change.

Once you have developed your web strategy you will need a powerful database driven set of web applications to implement your plans.

Contact us about a web strategy consultancy